What's Good, What's Better, What's Best? Take a Bite!

Q. What's good about the Good Apple? Where do these apples come from?

A. The Good Apple, indeed, does not fall far from the tree. The Good Apple sources its apples locally from UBC Farm, which has organic orchards just a stone's throw away from our school, on the campus of the University of British Columbia. The Good Apple supports this eco-friendly sustainable farm. Check out this link: http://www.landfood.ubc.ca/

The UBC Farm supports sustainable food systems and so do we. That's why we picked this local farm as our main food supply source. We can access over 60 varieties of apples from the farm, including Ambrosia and Golden apples. Every year, over 11500 kilograms of apples are harvested at the UBC Farm.

Because we are sourcing our apples from a local organic farm, we are reducing the carbon footprint and environmental impact of our business. We are so proud of this feature, we incorporated it into our slogan: "The Good Apple does not fall far from its tree."

Q: What's Better? Tell us more about how the Good Apple is a low to zero-impact street vendor cart?

A: Here are the features of our environmentally-friendly cart (check out our cart design illustrations too):

-solar panels built into the leaf design on the top of the cart to generate solar energy and power up our cart

-compost bin for customers to place their apple cores and biodegradeable apple sticks

-minimal packaging means very little consumer waste

-we are using biodegradeable wooden sticks and napkins made from recycleable material

-advertising and customer communication is also printed on the apple sticks with vegetable dye to support our environmentally-friendly marketing initiative

-cart is pulled by an electric or hybrid co-op vehicle to reduce emissions

-ingredients are sourced locally to reduce environmental impact of importing

-advertising and marketing via Twitter, Facebook, and other social networking sites to reduce paper!!

Q: What's the Best Part? Sure, you're using local ingredients, but how does the Good Apple go global?

A: We love that our menu reflects international cuisines and flavors around the world. We thought about how our city is such a diverse and multi-cultural community, and we wanted to showcase such variety in our menu. We've created apple toppings that are inspired by countries and cultures all around the world. We researched the cultural demographics of our city using statistical websites (see Links to Resources we Used). Customers are encouraged to suggest toppings and recipe creations so we can continue to explore flavors around the globe!















3D Cart Model using Google Sketchup

Key Features of Cart:
-solar panels for powering up the cart
-pull cart attached to hybrid/low emission vehicle
-kitchen in close proximity to the selected vendor cart site to reduct footprint
-speakers to announce specials, attract customers for another low-impact advertising feature
-our product can rollover for several days with limited refrigeration so less food waste and less need for power
-slab cooler with ice to further reduce need for exterior power
-there is a world map on the exterior of our apple (and on our advertising site) that pinpoints all the areas of the world that we chose to reflect the international flavours
-the apple cart has multiple windows for natural lighting
-windows have sliding shutters to maintain the exterior design after the business is closed
-wireless laptop in the cart to give ongoing updates for Twitter and Facebook to post daily specials, and roving locations around the city
-glass display cases for inexpensive advertising after hours
-the menu is posted on the interior and exterior of the cart with the apples and ingredients superimposed on the flags of the apple country of origin

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